Interviews—Determine Your Campaign Type

Campaign Readiness Reports are specific to different types of campaigns. One purchase gives you access to all of the different campaign types.

Follow these steps:

On the left, select your campaign type from the definitions below.
Answer all of the Interview questions in each of the sections for the campaign type you choose.

You may return and change your campaign type. If you do, the sections and the questions in them, as well as the interview and report content, will change and you will have to review your responses to the interview questions.

Definitions of Campaign Types:

Bricks & Mortar Campaign: A campaign by any type of nonprofit organization (except churches) to raise $500,000 or more for the new construction or substantial renovation of a building or buildings. This campaign type, as it is used here, may include the purchase of land and furnishings for the building(s) but usually does not include significant funds for program or for endowment beyond permanent “maintenance and upkeep” funding for the new facility. Generally do not use this campaign type for churches; see below.

Special Purpose Campaign: A campaign by any nonprofit organization to raise $250,000 or more for a special program, project or purpose. This campaign type, as it is used here, does not include the construction of a building or funds for endowment. Special purpose campaigns include (but are not limited to): startup nonprofits, debt retirement, disaster relief efforts, new or expanded programs (either temporary or permanent), special lobbying efforts, capacity building, special projects. Use this campaign type when start-up funding will be sought for a new organization.

Church Building Campaign: A campaign by a church of any denomination, synagogue, mosque or temple to raise $250,000 or more for the new construction or substantial renovation of a building or buildings. This campaign type, as it is used here, may include the purchase of land and furnishings for the building(s) which may include a house of worship or an administrative, meeting or multi-purpose facility. It may also include funds from deferred gifts whether for “maintenance and upkeep” funding, construction, or program. The Bricks & Mortar campaign type (see above) should generally be used for campaigns involving church-based schools, seminaries, retreat centers or denominational entities.

Endowment Campaigns: Campaign Readiness does not presently support campaigns for establishing or increasing endowment. Availability of this campaign type is anticipated early in 2008.

Online Fundraising Campaigns: Campaign Readiness does not presently support campaigns for fundraising online. Availability of this campaign type is anticipated late in 2008.

Determine Your
Campaign Type:

Bricks & Mortar
Special Purpose
Church Building